The service
Paid Social Advertising That Brings In Enquiries
We use Facebook and Instagram advertising to attract enquiries from people interested in your services — then deliver those leads to you according to an agreed process.
How we typically work
- Understand your services and target market
- Identify appropriate geographic targeting
- Develop campaign messaging and creative
- Configure lead forms and qualification questions
- Launch and monitor campaigns
- Deliver leads according to the agreed process
- Optimise campaigns based on available performance data
Pay-per-lead pricing
Pay for Leads, Not Retainers
Typically
£20–£40
per lead
The final price per lead depends on the industry, location, service value, target audience, qualification criteria, and campaign requirements. We confirm the agreed pricing and lead criteria before a campaign begins.
Plus a startup payment for 3 leads — your first 3 leads are then free.
What you can expect
- You pay the agreed fee for leads that meet the agreed criteria
- The advertising budget is paid by you and is separate from the per-lead fee
- What qualifies as a payable lead is defined in your client agreement
- How duplicates, invalid contact details, out-of-area enquiries, and disputed leads are handled is agreed up front
- Lead delivery times and the reporting process are agreed before launch
- Leads are only exclusive to you where exclusivity is expressly agreed
- No ongoing retainer — you pay the startup cost of 3 leads upfront, then the agreed fee per lead from the fourth lead
Optional extras
More Than Just Lead Collection
Optional follow-up and appointment-booking services may be available where agreed — subject to scope, integrations, customer permissions, and your available systems. Not every lead will answer, convert, or attend an appointment.
- Initial lead follow-up
- Contacting leads using the agreed communication method
- Asking agreed qualification questions
- Scheduling suitable appointments
- Booking into your calendar where supported
- Passing relevant lead information to your business
Who can benefit
Lead Generation for Trades and Service Businesses
Campaign suitability is assessed individually — different industries and areas won't achieve the same lead price or performance.
- Roofing and guttering
- Landscaping and paving
- Windows and doors
- Plumbing and heating
- Home improvement
- Other service-based businesses
How it works
Five Clear Steps
- 01
Initial discussion
We learn about your services and goals.
- 02
Campaign planning
We agree targeting, lead criteria, pricing, and advertising budget, then take the startup payment for 3 leads.
- 03
Campaign setup
We prepare the creative, adverts, and lead capture process.
- 04
Lead generation
We run and monitor the agreed campaign.
- 05
Lead delivery and review
We deliver leads and review performance using available data.
Reporting
Reporting and Transparency
You'll see the relevant metrics available for your campaign, so you understand where your money goes.
- Advertising spend
- Leads generated
- Cost per lead
- Click-through rate
- Reach and impressions
- Lead qualification outcomes where tracked
FAQ
Lead Generation FAQs
No specific sales outcome is guaranteed and all campaign terms are agreed in advance.
Let's Discuss Your Lead Generation Goals
Tell us about your business, your target area, and the customers you want to reach.