Our approach
What Guides Our Work
Clarity
We aim to make services, prices, deliverables, and expectations straightforward.
Practicality
We focus on solutions that fit your business, rather than unnecessary complexity.
Communication
We make it easy to discuss your goals and understand the next steps.
Commercial focus
We design websites and campaigns around clear objectives, like better online presentation and more relevant enquiries.
Who you'll be dealing with
You Speak to Kacper. Our Team Builds.
One person who knows your business from the first conversation, with a team behind the work.
Kacper — Owner & Director
Kacper is the Owner & Director of KriticalMarketing and the person you speak to. He handles the client side of the business: your first call or meeting, understanding what your business needs, quotes and agreements, and staying your point of contact while the work is in progress.
Our team
The creation itself — design, development, and campaign build — is carried out by our team, so the people making your website or running your adverts can concentrate on doing that well.
What we do
Two Services That Work Together
Some businesses need a professional website. Some need more enquiries. Many benefit from both — a website that presents them well, and advertising that brings the right people to it.
Website design
Business websites and Shopify e-commerce stores, designed to explain what you do and make it easy to get in touch or buy.
Explore Web Design →Lead generation
Facebook and Instagram advertising on a pay-per-lead basis, built around your services and target area.
Explore Lead Generation →Who we help
Businesses Ready to Grow Online
We work with businesses looking to improve their online presence, promote their services, or attract new enquiries — from sole traders to established local companies across the UK.
Let's Talk About Your Business
Book a free discussion and tell us what you're looking to achieve.